Let’s refrigerate smarter!

We thought we could also do something to ensure that less food ends up in the bin in Hungary. That is why in 2019, we announced the Refrigerate smarter! campaign, in the framework of which we shared an anti-waste tip with our Facebook audience every week.


Components of the campaign


We put a piece of good advice for each week in the calendar, with the help of which – we hope – we were able to reduce the amount of food waste. Food expert Balázs Bóza helped us phrase everything precisely.


Donát Kékesi and his team took wonderful photos for every page of our calendar and every one of our advices.

Facebook campaign

In 2019, our cover photo was the current page of the calendar every week, so our messages also reached our Facebook followers.

Take a look at our tips!



Here's how the calendar photoshoot went!
Watch it!